Privacy Policy
Effective Date: This Privacy Policy was last updated on November 8, 2025.
Welcome! You have arrived at a website that is provided by SK Global Entertainment Inc. and its affiliates and subsidiaries, including, without limitation, Critical Content Enterprises, LLC and its affiliates and subsidiaries ("we," "our" or "us"). This Privacy Policy governs your use of https://skglobalentertainment.com/ and https://www.criticalcontent.com/, and also applies to your use of all features, applications, content, downloads, websites and other online and offline services that post a link to this Privacy Policy (collectively, referred to herein as the "Services"), regardless of how you access or use the Services, whether via personal computers, mobile devices or otherwise.
The privacy of each and every user matters to us, and we strive for transparency in all of our data privacy practices, especially when it comes to identifying the information we collect, use, share, and disclose, as well as the ways we help keep your information safe. Please note that we are providing the following disclosures and rights in this Privacy Policy in the interest of transparency. Such disclosures and rights are not intended to waive any applicable exemptions under state and federal law. Please remember, we are always here to answer any questions you have, and we look forward to serving you for years to come. To the extent we provide you notice on our Services of different or additional privacy policies or practices (e.g., at the point of our collection), those additional notices shall govern such data collection and use.
This Privacy Policy applies only to our Services and does not apply to third-party websites, products, or services, even if our Services links to them or vice versa. We recommend that you review the privacy practices of those third parties before sharing personal data with them.
In addition, please review the Service’s Terms of Service, which governs your use of the Services.
Table of Contents
Click on the links to navigate to the sections:
- Personal Data We May Collect, Use, and Disclose
- Sources of Personal Data
- Disclosure of Personal Data
- Cookies and Other Tracking Technologies
- Opting Out of Promotional Communications
- Children's Data
- California Privacy Notice
- International Transfer
- Data Security and Retention
- Changes to this Privacy Policy
- Contact Information
1. Collection of Personal Data
As used in this Privacy Policy, "personal data" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual. Personal data includes "personal information" as that term is defined in applicable privacy laws. Personal data does not include publicly available information, which includes information that is made available from federal, state, or local government records; information that a business has a reasonable basis to believe is lawfully available to the general public, either through widely distributed media, or by the individual; and information that is made available by a person to whom the individual has disclosed the information if the individual has not restricted the information to a specific audience.
We may create aggregated, de-identified, or anonymized information from personal data by removing certain data components (such as your name, email address, or linkable tracking identifier) that make the data identifiable, or through aggregation, obfuscation or other means. Subject to applicable law, our use and disclosure of such aggregated, de-identified, and anonymized information is not personal data or subject to this Privacy Policy.
| Category of Personal Data | Processing Purposes | Categories of Third-Party Recipients (excluding service providers and affiliates) |
|---|---|---|
| Identifiers, including:
|
| Third-party analytics providers |
| Internet or other electronic network activity information, including:
| Same purposes as noted for “Identifiers” | Third-party analytics providers |
| Geolocation data, including:
| Same purposes as noted for “Identifiers” | Third-party analytics providers |
| Professional or employment related information, including:
| Same purposes as noted for “Identifiers” | N/A |
| Sensitive data, including:
|
| N/A |
| Inferences about you using any of the above | Same purposes as noted for “Identifiers” | Third-party analytics providers |
Because of the overlapping nature of certain of the categories of personal data identified above, some of the personal data we collect may be reasonably classified under multiple categories.
2. Sources of Personal Data
We may collect personal data from the following sources:
- Directly from you. We collect information directly when you use the Services subscribe to notifications, or otherwise or communicate or transact through the Services, including: first and last name; email address; phone number; business address; business email address; and professional or employment information, gender, age, zip code, and interests.
- Service providers. We may collect personal data via our service providers and other vendors, including our vendors and suppliers who provide hosting, analytics, customer and technical support, and other services.
- Social media and other content platforms. We may collect information from social media and other content platforms such as Meta, X, or LinkedIn if you interact with us on these platforms.
- Other third parties. We may collect personal data from other third parties, including our online and offline data providers.
- Our affiliates. We may collect personal data from our affiliated business and brands.
- Information collected automatically. We collect personal data automatically through cookies and other tracking technologies, as discussed in more detail in “Cookies and Other Tracking Technologies” (Section 4).
We may supplement the information described above with information we obtain from other sources, including from both online and offline data providers.
3. Disclosure of Personal Data
We may disclose personal data to the following categories of third parties:
- Our affiliates. We may disclose personal data to our affiliates to provide our Services, and for internal business purposes.
- Service providers. We may disclose personal data to our service providers and other vendors to provide services on our behalf, such as hosting, analytics, customer and technical support, and other services. These service providers are bound by our instructions and are regularly monitored by us.
- Authorities for compliance and harm prevention. Under certain circumstances, we may be required to disclose personal data if required to do so by law or in response to valid requests by public authorities, and/or to comply with the law, law enforcement or other legal process, and, where permitted, in response to a government request; if we believe your actions are inconsistent with our terms of use, user agreements, applicable terms or policies; or as necessary to protect the rights, privacy, property, life, health, security and safety of us, the Services, other users, or any third party.
- Business transferees. We may share your personal data in connection with or during negotiations of any proposed or actual financing of our business, or merger, purchase, sale, joint venture, or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.
- Professional advisors. We may disclose personal data to our professional advisors, including lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services they render to us.
- Video hosting platforms. Videos on certain of our Services are embedded and hosted by third party video hosting platforms by Vimeo. Vimeo may collect and store viewing data, including video titles and descriptions, viewing times and duration, and interaction data. For more information please review Vimeo’s privacy policy at https://vimeo.com/privacy.
- Other parties with your consent. We may disclose personal data to other parties with your consent.
4. Cookies and Other Tracking Techniques
We use cookies and similar tracking technologies to track the activity on the Services and we hold certain information. Cookies are files with a small amount of data which may include unique identifier, and are sent to your browser from a website and stored on your device. We also use other tracking technologies, such as beacons, tags and scripts to collect and track information and to improve and analyze our Services.
a. Cookies
Cookies on the Services generally fall into the following categories:
- Strictly necessary cookies: These are required for the operation of the Services. They include, for example, cookies that enable you to log into secure areas. These cookies are session cookies which are erased when you close your browser.
- Performance cookies: These allow us to recognize and count the number of users of the Services and see how such users navigate through the Services. This helps improve how the Services work, for example, by ensuring that users can find what they are looking for easily. These cookies are session cookies which are erased when you close your browser.
- Functional cookies: These improve the functional performance of the Services and make it easier for you to use. These cookies are session cookies which are erased when you close your browser.
You can modify your browser settings to decline or accept certain cookies. However, if you decline certain cookies, some of our Services’ features may not function as designed.
b. Analytics Services
We may use Google Analytics or other service providers for analytics services. These analytics services may collect information about our users’ computers or mobile devices and their online activities using cookies and other tracking technologies to help us analyze the use of our Services. Information generated by these analytics services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these providers on servers in the U.S. (or elsewhere) and these providers may use this information for purposes such as evaluating your use of the Services, compiling statistic reports on the Service’s activity, and providing other services relating to activity on the Services and other Internet usage. We allow this to better deliver and improve our Services.
We and third-party vendors, including Google, use first-party cookies and third-party cookies together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Services.
You may exercise choices regarding the use of cookies from Google Analytics. learn more about how to opt out of Google’s use of the Google Analytics cookie, visit the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout or download the Google Analytics Opt-out Browser Add-on.
5. Opting Out of Promotional Communications
We may use your personal data to send you email updates regarding our Services, other announcements, and inquiries. If you no longer wish to receive promotional email communications from us, you may opt out via the unsubscribe link included in such emails or email us at info@skglobalent.com. We will comply with your request as soon as reasonably practicable. Please note that if you opt out of receiving promotional emails from us, we may still send you important administrative messages that are required to provide you with the Services or for other reasons disclosed in this Policy.
6. Children’s Data
The Services are intended for a general audience, are not directed towards individuals under the age of 18, and are not meant to be used or accessed by individuals under the age of 18. We do not knowingly collect personal data of individuals under the age of 18 If you believe we might have collected personal data from or about an individual under the age of 18, please contact us via our Contact Us page and we will take steps to remove that information from our servers.
7. California Privacy Notice
This California Privacy Notice supplements the information contained in the rest of our Privacy Policy and is intended to comply with the California Consumer Privacy Act of 2018 (“CCPA”).
If you are a visually impaired customer, a customer who has another disability or a customer who seeks support in another language, you may access this California Privacy Notice by emailing us at info@skglobalent.com.
a. Personal data we collect.
We have collected the following categories of personal data from consumers within the last twelve (12) months:
- Identifiers
- Internet or other electronic network activity information
- Geolocation data
- Professional or employment related information
- Inferences
Certain of the personal data that we collect may constitute “sensitive personal information” as defined by California law. This may include:
- Social security or driver’s license number
As permitted by applicable law, we do not treat deidentified data or aggregate consumer information as personal data and we reserve the right to convert, or permit others to convert, your personal data into deidentified data or aggregate consumer information, and may elect not to treat publicly available information as personal data. We have no obligation to re-identify information or keep it longer than we need it to respond to your requests.
b. Use of personal data.
We may use or disclose the personal data we collect for one or more of the following purposes:
- to provide, operate, maintain, personalize, and expand the Services;
- to provide you with information such as to provide you with special offers or promotional and marketing materials on behalf of us or third parties, including to let you know about upcoming events;
- to improve the Services, marketing endeavors, or our Services offerings;
- to customize your experience on the Services or to serve you specific content that we believe is relevant to you;
- to provide customer support;
- to communicate with you in accordance with your preferences, including to provide you with updates and other information relating to our Services and our policies;
- to improve the overall experience at the Services;
- to perform internal analytics;
- to market our Services;
- to market the products and services of others;
- for other internal business purposes;
- for systems and data security, including to prevent and address fraud, breach of policies or terms, and threats or harm;
- to comply with our legal obligations, including responding to subpoenas, court orders, or legal process; and to establish or exercise our legal rights or defenses against legal claims;
- to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us about the users of our Services is among the assets transferred;
- for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy; and
- for any other purpose consistent with your consent and expressed preferences.
c. Disclosure of personal data.
We limit our disclosure of the categories of personal data above to our service providers for one or more business purposes. “Business purposes” means the reasonably necessary and proportionate use of personal data for our operational purposes, other purposes described in this Privacy Policy, for the operational purposes of our service providers and contractors, as well as other purposes compatible with the context in which the personal data was collected.
We may “sell” and/or “share” personal data with third-party analytics providers to help us analyze the use of our Services.
- Identifiers
- Internet or other electronic network activity information
- Geolocation data
- Inferences
However, do not knowingly “sell” or “share” personal data, as those terms are defined by the CCPA, from California residents under 16 years of age.
d. Retention of personal data.
Your personal data will be retained by us for as long as necessary for the purposes outlined in this Privacy Policy. This information will be used and retained to the extent necessary to comply with any legal obligations or policies, to resolve disputes, and/or enforce legal agreements. Personal data may also be retained for internal analytic purposes. This information is retained for a shorter period, unless it used to enhance security features or improve the functionality of our Services. Our determination of precise retention periods will be based on (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable considering our legal position, including regard to applicable statutes of limitations, litigation or regulatory investigations.
e. Your privacy rights
The CCPA provides California residents with specific rights regarding their personal data. If you are a California resident, you may have the following rights under applicable California law:
- Right to know and access. You have the right to know what personal data we collect, use, disclose, and sell and/or share, as those terms are defined under applicable law. You may ask us to provide you a portable copy of this information up to two times in a rolling twelve-month period.
- Right to delete and erase. You have the right to request under certain circumstances that we, as well as our service providers and contractors, delete the personal data that we collect about you.
- Right to correct inaccurate personal data. You have the right to request the correction of inaccurate personal data.
- Right to non-discrimination. You have the right not to receive discriminatory treatment for the exercise of the privacy rights described above.
- Right to opt out of sale and/or sharing. You have the right to opt out of the sale and/or sharing of your personal data by a business.
- Right to limit use and disclosure. You have the right to limit the use or disclosure of your sensitive personal data to only the uses necessary for us to provide goods or services to you. We will not use or disclose your sensitive personal data after you have exercised your right, unless you subsequently provide consent for the use of your sensitive personal data for additional purposes. As noted above, we do not collect sensitive personal data.
- Sharing with third parties for their own direct marketing purposes. You have the right to request information regarding third parties to whom we have disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes under California’s “Shine the Light” law (Cal. Civ. Code §1798.83). We have not disclosed information for such purposes. However, if you wish to request information regarding such practices, please email us at info@skglobalent.com or write to us at 345 N. Maple Dr., Beverly Hills, CA 90210, USA, (Attention: Legal Counsel). Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the provided email address or mail address. You must include your full name, email address, and postal address in your email or mail request so that we can verify your California residence and respond. California’s “Shine the Light” law also provides you the right to opt-out of such disclosures on a going forward basis.
You may exercise the rights referenced above by emailing us at info@skglobalent.com or by calling (424) 230-5900.
Please note that any request you submit to us is subject to an identification and residency verification process as permitted under applicable law, as well as certain other procedural requirements that may be noted in the sections below. You may designate an authorized agent to submit a request on your behalf, and if so, we may require proof of the agent’s authorization by you and/or verification of the agent’s own identity. Additionally, all requests are subject to certain exceptions under applicable law, which may vary.
We cannot respond to your request or provide you with personal data if we cannot verify or authenticate your identity or authority to make the request and confirm that the personal data relates to you. We will only use personal data provided in a verifiable or authenticated consumer request to verify your (or your authorized agent’s, as applicable) identity or authority to make the request.
Generally, a rights request must include:
- Sufficient information that allows us to reasonably verify you are the person about whom we collected personal data or an authorized representative, which must include, at a minimum, your first and last name and email address.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to the request.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, manifestly unfounded, or in accordance with applicable law. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
You may be limited in how many verifiable or authenticated consumer requests you may make within a twelve (12) month period. If we have inadvertently collected information on your minor child, you may exercise the above rights on behalf of your minor child. Note that we do not collect household data. If we receive a request submitted by all members of a household, we will individually respond to each request. We will not be able to comply with any request by a member of a household under the age of 13, as we do not collect personal data from any person under the age of 13.
For requests to opt-out of sale/sharing or limit: Subject to exceptions under applicable law, we will comply with requests to opt out of sale/sharing or to limit the processing of sensitive personal data within 15 business days.
For other requests: Subject to exceptions under applicable law, we will acknowledge receipt of your request for access, correction, or deletion within 10 business days. We will respond to your request within forty-five (45) days after receipt and we reserve the right to extend the response time by an additional forty-five (45) days when reasonably necessary and provided consumer notification of the extension is made within the first forty-five (45) days.
If you are a visually-impaired customer, a customer who has another disability or a customer who seeks support in another language, you may access your privacy rights by emailing us at info@skglobalent.com.
g. Notice of right to opt-out of sale/sharing.
California residents may opt out of the “sale” or “sharing” of their personal data. As noted above, we may “sell” and/or “share” personal data with third-party analytics providers to help us analyze the use of our Services. You may opt out by following the instructions in Section 7(f) above.
8. International Transfer
The Services are operated exclusively in the United States and all of the data is stored in the United States. If you are accessing the Services from outside of the U.S., please be aware that information collected through the Services may be transferred to, processed, store, and used in the U.S. For such transfers, we take the necessary measures to ensure that your personal information receives an adequate level of protection. Data protection laws in the U.S. may be different from those of your country of residence. In certain circumstances, your personal data may be subject to access requests from governments, courts, law enforcement agencies or regulatory agencies in those other jurisdictions.
9. Data Security and Retention
We implement commercially reasonable physical and electronic security measures to protect against the loss, theft, misuse, and unauthorized access, disclosure, destruction, and alteration of your personal data. Nevertheless, transmission via the Internet and online digital storage are not completely secure and we cannot and do not guarantee the security of your information collected through the Services.
We retain personal data only for as long as is necessary to provide the Services, to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We also retain certain personal data for internal analysis purposes. This personal data is generally retained for a shorter period, except when it is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods. Our determination of precise retention periods will be based on (a) the length of time we have an ongoing relationship with you; (b) whether there is a legal obligation to which we are subject; and (c) whether retention is advisable given our legal position, including regard to applicable statutes of limitations, litigation, or regulatory investigations.
10. Changes to this Privacy Policy
We may modify this Privacy Policy from time to time. We will let you know of any material changes via email and/or a prominent notice on our website, prior to the change becoming effective and will update the "effective date" at the top of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page. We recommend that you review this Privacy Policy regularly for any changes.
11. Contact Information
If you have any questions or concerns about this Privacy Policy, please contact us via email: info@skglobalent.com, telephone number: (424) 230-5900, or mail:
SK Global Entertainment Inc.
ATTN: Privacy
345 N. Maple Dr. Suite 350
Beverly Hills, CA 90210